People’s routines are changing. While customers who are still working in person continue to make Dunkin’ runs, there is a large group of people who are no longer commuting and buying coffee out. We need to shift the way we think about getting coffee to better fit the new work landscape, which will have a lasting impact on how we work.

2020 saw a sizable decrease in in-store traffic due to the pandemic.

Data from Dunkin' showed that less people were getting coffee from 6-8 AM, with sales shifting later due to a lack of a commute.

When people don't have a routine or structure to their day it can cause increased stress and anxiety, as well as overwhelming feelings, lack of concentration, and focus.

Dunkin’ allows you to keep up with the daily coffee ritual that you’ve been missing.

Dunkin' will aim to remind people who are working from home that Dunkin’ is an important part of their daily ritual, and a pandemic does not change that.

Dunkin’ has countless drink options containing caffeine to keep consumers energized throughout the workday.

Dunkin’ locations are open later than most coffee shops, so consumers can take a coffee break whenever it is convenient for them.

Dunkin’ also offers contact-free ordering through their app, as well as drive-thrus at many of their locations.

This allows consumers to easily squeeze a Dunkin’ run into their busy schedules during the day so they can keep up with old rituals during the pandemic.