My name is Avery and I’m a strategist, with a focus on brand, social, and creative strategy. I'm also a trivia host, ultimate frisbee player, coffee connoisseur, and lover of live music. Here to chat anything from what the latest brain rot memes mean for society to favorite artists.

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I’m focused on turning research, audience insight, and cultural signals into clear creative direction that drives business results. In my current role, I work across pitches and fast-turn campaigns, distilling category trends, performance data, and emerging behaviors into concise briefs that align teams and unlock strong creative ideas.

 

Previously at VaynerMedia, I supported Mondelēz brands like Ritz and Tate's Bake Shop, developing positioning and strategic frameworks rooted in research, competitive context, and long-term brand building.

 

I started my career in account management and performance analytics, building a foundation in data-driven thinking and operational execution. Managing multiple client relationships, timelines, and deliverables sharpened my ability to stay organized and move quickly, while my analytics experience shaped how I approach strategy as something grounded in real outcomes.

 

Across roles, I specialize in connecting insight to execution—helping teams move quickly from what’s happening to what to do about it.